Marcello Fregulia Joins The Barcode Group as Chief Financial Officer
Minneapolis, MN – November 5, 2026 – Marcello Fregulia has joined The Barcode Group as Chief Financial Officer.
Freguila will oversee the financial strategy and operations of the CPG sales and marketing agency helping brands grow through retail strategy, data analytics and omnichannel and research services for partners like Walmart, Target, Costco and Amazon.
He will work as part of the leadership team to support The Barcode Group’s continued growth, innovation and long-term strategy.
“Marcello is a true strategic partner who is adept at translating complex data into clear growth,” said Alan Verdun, CEO. “His experience as a financial leader will be an incredible asset as we work together to design our path forward and translate our ambitious vision for the organization into a sound operational reality.”
Fregulia joins The Barcode Group with more than 30 years of experience building out sustainable and scalable infrastructures for a variety of digital agencies. He has extensive experience directing all areas of finance and accounting, human resources, legal compliance and more.
“I’m excited to be joining a strong, innovative organization with such a great foundation and tremendous opportunities ahead,” said Fregulia. “The Barcode Group has a talented team, a great environment, a compelling vision and strong momentum to continue building on its success. It makes my job easier to come into a healthy company and I’m really looking forward to contributing to the next chapter of growth.”
Fregulia lives in Park City, Utah with his wife and two children where he enjoys spending time outdoors and hitting the slopes.
About The Barcode Group
The Barcode Group partners with brands and manufacturers to service top-tier retailers, with products found in more than 60,000 physical stores and also online at the world’s most recognizable retailers.
Leveraging its distinct areas of expertise, The Barcode Group has firmly established itself as a premier retail solutions provider, renowned for its extensive experience helping brands navigate all facets of the industry.
https://thebarcodegroup.com/
Media Contact:
Lynne Morioka
Lynne.Morioka@TheBarcodeGroup.com