Mobile Marketing Association White Paper Unlocks the Potential of Marketing With Mobile Barcodes

Today, the Mobile Marketing Association, the leading global trade association for the mobile channel, publishes, "Mobile Barcodes: an Overview for Marketers." The white paper explains in clear language how marketers can leverage mobile barcodes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and much, much more.