Most U.S. Consumers will Spend Less than $1,000 On Gifts, Start Holiday Shopping in September and Avoid Black Friday, According to New Research Commissioned by Celigo

A new survey commissioned by Celigo reveals that U.S. consumers are expecting a significantly improved Holiday 2023 shopping experience compared to previous years. The majority of consumers are leaning toward online retailers that offer better deals, personalized offers, immediate delivery, greater product availability, and reasonable returns policies.

The survey indicates that 80% of consumers plan to spend less on gifts this year, with nearly 50% spending under $1,000. The report also highlights that 75% of consumers will shop online for most of their holiday gift needs, and 26% plan to bypass Black Friday entirely. Retailers are urged to focus on automation, personalization, and meeting specific consumer demands to succeed this holiday season.