MSA Adds SymphonyIRI Scan-Based Convenience-Channel Benchmarks To Its Dataservices Portal for Wholesalers

Management Science Associates, Inc. (MSA) and SymphonyIRI Group, Inc. are forming an alliance that will bring the SymphonyIRI AllScan Convenience Store Tracking Service to the convenience distributor community through MarketView on Demand, a web-based application that offers best-practice insights based on data captured by AllScan.