New GMDC Whitepaper Provides Companies with Modern Day Digital Best Practices

The Global Market Development Center (GMDC) is releasing a new whitepaper, "Evolution or Revolution - The Impact of Digital on Shopping and Stores," that summarizes a GMDC*Connect Videocast presentation by Nikhil Sharma, VP Consumer & Shopper Analytics at Nielsen, and provides a foundation of Digital Shopping knowledge to keep businesses competitive in an increasingly digital environment.