New Guide from SAP Helps Enterprises Navigate the Mobile Commerce Opportunity to Engage Customers and Build Loyalty in Developed and Emerging Markets

SAP AG (NYSE: SAP) today released the third annual Mobile Commerce Guide. This year's edition extends its focus beyond financial institutions and mobile operators that have been making great progress pioneering mobile commerce over the past several years, to help other sectors, such as retail, consumer products and utilities companies navigate the new market opportunities that mobile commerce technology and solutions can bring in both developed and emerging markets.