New IRI Report Finds Opportunity for Private Label and National Brand Marketers to Combine Strengths for Mutual Growth

About one year ago, Information Resources Inc. (IRI) predicted that private label in the United States had hit a proverbial glass ceiling. This prediction has proven true, at least at the macro level, according to the latest IRI Times & Trends, "Private Label and National Brands: Paving the Path for Growth Together."