New Study: Retailers Leave Money on the Table by Focusing on Tech Features and Functionality – Not Business Outcomes

New research conducted by Forrester Consulting on behalf of Listrak seeks to understand the disconnect between retailers' customer-obsessed marketing efforts and their actual business outcomes, particularly as it pertains to MarTech. Forrester finds that, while 94% believe their firm embodies customer obsession, only 18% are seeing revenue growth from those efforts.