Personalized, Digital Marketing for Retailers in a Box

Software AG (Frankfurt TecDAX: SOW) launched the new Customer Experience Management (CEM) Solution Accelerator for Retail. The Solution Accelerator provides retailers with the capability to implement a digital marketing strategy by coupling customer-defined preferences and past transactions (e.g., historical data) with current information such as location, weather, traffic and social media (e.g., real-time Big Data) to push relevant offers, create instant promotions and build marketing campaigns.