Personalizing the Customer Experience: LoyaltyOne and Loblaw Co-Presenting on Leveraging Data for Customer Centricity at NRF BIG Show 2014

Retailers have spoken about the value of customer centricity for years. However, many still struggle with how to use their data to optimize all areas of their business – including merchandising, marketing and store operations. So, how can retailers adopt an effective customer-centric approach? Join LoyaltyOne – a global leader in customer analytics and loyalty programs – and Loblaw – Canada’s leading grocery retailer – as they discuss why personalization is vital for retailers, how Loblaw has leveraged customer data to deliver a personalized customer experience, and how other retailers should pursue customer-centric approaches.