PivotLink Announces Retail Customer Performance Management Application and Acteea Acquisition

PivotLink today announced the introduction of the PivotLink Customer Performance Management application, a solution that allows online and omni-channel retailers to improve Customer Lifetime Value. PivotLink also announced it has acquired Acteea, Inc., a privately-held provider of SaaS e-commerce analytics solutions, and is integrating its customer scoring and segmentation and marketing performance optimization.