Prime Day Is Back This July 11 & 12, With Big Savings, New Amazon-Exclusive Deals, and Celebrity Product Launches

Amazon has announced the dates for its highly anticipated Prime Day event. From July 11 at 3 a.m. EDT through July 12, Prime members will have exclusive access to Amazon's lowest prices of the year on a wide range of products from popular brands like Bose, Hey Dude, and Theragun. New deals will be released every 30 minutes during select periods throughout the event, featuring deep discounts on top products. This year, Prime members in the U.S. will also have the opportunity to shop more deals on products from small businesses. Early access to deals has already begun on select Amazon devices and products, as well as offerings from small businesses. Amazon is also introducing various features to enhance the Prime Day experience, including personalized deal alerts, early access to exclusive deals through invite-only offers, and special promotions on Amazon Devices. Prime members can also take advantage of deals on Prime Video, Amazon Music, and other services. The Prime Day event will be available in multiple countries, and Amazon expects it to be a major shopping event worldwide.