PUMA Reorganizes Global Marketing Organization

German sports company PUMA is undergoing a reorganization of its global Marketing Organization as part of its strategic priorities. The move aims to elevate the PUMA brand and improve alignment and decision-making within the company. The Global Marketing Organization will be relocated from Boston to PUMA's headquarters in Herzogenaurach, Germany, effective July 1. This shift will enhance brand consistency and make the company more consumer-centric. Meanwhile, PUMA North America's marketing organization will be strengthened with added responsibilities for local sports marketing and partnership management to enhance the brand's presence in the US market. As part of the reorganization, Adam Petrick, PUMA's Global Chief Brand Officer, will not transition to Herzogenaurach and will be leaving the company at the end of the year. Richard Teyssier, currently Regional General Manager Europe, will assume the role of Global Brand & Marketing Director, reporting directly to PUMA CEO Arne Freundt. Teyssier brings extensive brand management and marketing expertise to the position. The reorganization is aimed at unleashing the full potential of the PUMA brand and strengthening its position in the market.