Restaurant Consumers’ Multidimensional Definition of Value Emphasizes the Overall Dining Experience

Nearly 80 percent of consumers say that “value” is very important in their decision of where to dine—but their definition of foodservice value depends on many factors, including service and, increasingly, overall ambiance and the quality of menu offerings. While price will always play a major role, delivering on these multidimensional elements of value is crucial as consumer attitudes toward dining out shift and operational costs rise. To combat this, operators must increase emphasis on the overall dining experience, finds Technomic’s Value & Pricing Consumer Trend Report.