Retail Expert Marge Laney Launches Mission to Improve Fitting Rooms, Increase Sales

Fitting room expert and Alert Tech CEO Marge Laney is on a one-woman mission to improve fitting rooms in retail apparel stores. From dim lighting to bad mirrors, poor design and a lack of service, Laney is launching her new book, Fit Happens; Analog Buying in a Digital World to prompt changes in the conversations retailers are having about their in-store experience.