Retailers Leveraging Tablets To Elevate Brand, Boost Sales

According to the 2012 Shop.org/Forrester Research Inc. (Nasdaq: FORR) State of Retailing Online survey, 49 percent of retailers say their average order value via a tablet is now higher than traditional web sales. Nearly three in 10 (28 percent) retailers say they are seeing about the same average order value from tablets as their website.