Shopper Solutions Strategy Drives Shopper Marketing Investment and Success According to New Grocery Manufacturers Association, Booz & Company, and Shopper Sciences Research

Shopper marketing, the discipline of influencing customers when they are in shopping mode, continues to experience rapid growth, according to new research released today by the Grocery Manufacturers Association (GMA), Booz & Company and Shopper Sciences. The report, titled Shopper Marketing 5.0: Creating Value With Shopper Solutions, shows that company leaders in shopper solutions experience higher sales growth and a better return on investment for their marketing programs.