ShopVisible Releases Mid-year Influence & Impact Report

On the 20th anniversary of the first online transaction, ShopVisible releases its Influence & Impact report, finding that site traffic from mobile devices and tablets continue to increase in 2014, capturing 38 percent of all site traffic during the first half of the year. However, despite the growing percentage of traffic, conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omni-channel user experience for all visitors, regardless of device.