Skechers to Acquire Scandinavia Distributor

Skechers, the popular footwear brand, has announced the acquisition of Sports Connection Holding ApS, its existing distributor in Scandinavia. The deal includes 58 retail locations, several e-commerce solutions, and over 1,600 wholesale customers. The acquisition will become a wholly-owned subsidiary of Skechers and will primarily be responsible for driving the brand’s continued growth in the Nordic countries. Skechers' COO, David Weinberg, said the deal would further broaden the company's reach in Europe by combining the team's local expertise with their worldwide capabilities and financial resources. Skechers will continue to operate from Sports Connection's offices in Finland, Norway, Sweden, and Denmark, where its Nordic headquarters are located.