Southeastern Grocers (SEG) has launched a new store brand product line called Know & Love.

The line features affordable, clean label products made with ingredients that customers "know" and "love."

Products in the Know & Love line are free from nearly 100 undesirable ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose.

The packaging for Know & Love products is designed to be clean, visually appealing and easy to understand. It also features color-coding to help customers with dietary requirements easily find products suited for their needs.

The Know & Love product line will roll out gradually through next year in Fresco y Más, Harveys Supermarket and Winn-Dixie stores. Once fully launched, the line will offer more than 1,000 clean label products, including dairy, produce, ready-made foods, beverages and household items.

Here are some of the key features of the Know & Love product line:

• Affordable, clean label products
• Made with ingredients that customers "know" and "love"
• Free from nearly 100 undesirable ingredients
• Clean, visually appealing packaging
• Color-coded packaging to help customers with dietary requirements
• Available in Fresco y Más, Harveys Supermarket and Winn-Dixie stores