Swirl Closes $18 Million Investment from Hearst, SoftBank, Twitter Ventures and Other Strategic Investors

The new capital will be used to expand Swirl’s sales and marketing operations and to fuel aggressive investment in product innovation to meet accelerating demand from major retailers and brand advertisers for beacon-powered indoor mobile advertising. Leading companies including Lord & Taylor, Hudson’s Bay, Urban Outfitters, Marriott, Alex and Ani, and Timberland use the Swirl platform.