Symphony EYC Engage Platform Combines Customer Targeting Analytics and Next Generation CRM Execution

Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, announced Symphony EYC Engage, a next generation targeting analytics and loyalty campaign management platform. The new Engage platform reduces campaign complexity, automates many functions around campaign execution and increases the accuracy required to design and develop highly effective segmentation and targeting of the most valuable customers.