tarte Cosmetics Brings Color to Augmented Reality Shopping App

FaceCake Marketing Technologies, Inc., a pioneer in augmented reality with its award-winning shopping platform for retail, announced today its partnership with tarte™ cosmetics. ShadeScout™, FaceCake's immersive cosmetics color search app, now features an expansive collection of makeup by tarte, a leader in healthy and cruelty-free cosmetics. This partnership means that consumers will be able to "scout" or search for, virtually try on, and purchase tarte products when using the mobile app. .