Toynk Toys Experiences Online Success Using Marketplace Optimization Techniques From Zoovy

Zoovy today announced that Toynk Toys has increased online sales using techniques from Zoovy's marketplace optimization (MpO), a methodology for studying and adjusting data to best match the ranking algorithms used by marketplaces to select preferred vendors. As a result of implementing Zoovy's MpO techniques, Toynk experienced their best year ever in 2011.