xAd and Telmetrics Report Shoppers Shifting to Using Mobile Exclusively for Retail Research

With more than one out of three mobile retail shoppers exclusively tapping their device to research purchases, mobile is becoming a de facto retail shopping tool according to new retail insights released today from xAd, a leading mobile-location based advertising network, and Telmetrics, the top mobile call measurement provider. In addition, one-third of consumer’s online shopping time is now spent on smartphones and tablets.