Yowie Group Reveals Two New Products at Sweets & Snacks Expo

Chicago, IL – Yowie, the surprise-inside chocolate, is living up to its name by revealing not one, but two exciting new products at the 2023 National Confectioners Association Sweets & Snacks Expo May 22-25 at McCormick Place in Chicago. Booth #12326 Yowie Group will reveal GIANT YOWIE, a half-pound extra-large version of its signature “Smart Treat.” The new seasonal offering is now available for the trade to order for Christmas 2023 and Easter 2024. Each Giant Yowie will be a super-sized version of Yowie’s sustainably sourced, 100% milk chocolate made without GMOs, gluten, artificial colors/flavors. Plus, each unit will include TWO limited edition baby animal collectibles—the surprise inside. Yowie surprise-inside chocolate is known for its realistic, collectible figurines of endangered animals. Children and adults alike delight in hunting down all the animals and characters in a collection and the Giant Yowie offers additional collecting fun in an extra-large size, perfect for gifting and sharing with friends and family. Yowie is also excited to bring innovation to the novelty category with a never-seen-before offering. A delicious, naturally flavored, and colored 3D lollipop in the shape of the loveable Yowie characters. Plus, tangy sour powder for dipping. But that’s not all, the brand new YowiePop also comes with a surprise inside! An animal to play with, learn about and collect with a mini suction cup for even more play options. “The classic Yowie has such a loyal following and we know these new variations will be incredibly exciting to our fans, old and new,” said Yowie CEO Mark Schuessler. “We have been working on these new products for quite some time to make sure they are Yowie-spectacular! We can’t wait to officially welcome them to the Yowie family at the Sweets & Snacks Expo in Chicago, May 22-25!” Yowie Group specializes in creating unique, novelty candy innovations that feature a surprise-inside experience. The entire Yowie line is full of truly smart treats, delivering delicious, responsible, educational fun. Stop by booth # 12326 at the Sweets & Snacks Expo to be one of the first people to lay eyes on these exciting new Yowie products! # # # About Yowie: Yowie is best known for its flagship product, the Yowie surprise-inside chocolate. Each Yowie product is created in the shape of the Yowie characters and contains limited-edition collectible animal toys and a full-color leaflet featuring a picture of the real-life animal, its profile, and level of endangerment. Yowie’s social media channels and website allow collectors to learn more about the animals and their world while having loads of fun through games and competitions. The combination of tasty, clean-label treats, fun animal toys, and a digital platform encourages kids to learn about the natural world and understand its need for protection. For more information visit www.yowieworld.com.