Zenni Introduces New Technology Offerings, Including AI-Powered Image Search Feature, to Create a More Seamless Shopping Experience

Zenni Optical, an online eyewear retailer, has launched two new technology tools to improve customers' shopping experience. The first, Image Search, allows customers to upload a photo of a frame they like and find similar versions from Zenni's selection of over 3,000 glasses. The second, Prescription Scan, lets customers upload their prescription by taking a photo, saving time and eliminating the need to manually enter details. These new tools are part of Zenni's broader exploration of ways to use artificial intelligence and machine learning to enhance customer discovery and the overall shopping experience. Zenni's CEO, Julia Zhen, said the company is streamlining the process of finding and buying stylish and affordable frames for any occasion.