Press Releases

57 Percent of Holiday Shoppers Already Making Dents in Their Lists, According to NRF Survey

11/13/2015

According to the National Retail Federation’s Consumer Holiday Spending Survey conducted by Prosper Insights and Analytics, 56.6 percent of those celebrating the holidays had already started shopping by early November, up from 54.4 percent last year and 16 percent from the 49 percent who had started by this time in 2008, the first time NRF asked the question.