Press Releases

Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer


Alternative Apparel, the industry-leading fashion basics brand known for its unparalleled comfort and quality craftsmanship, is pleased to appoint Erik Joule as president and chief merchandising officer. Joule will be based out of the Alternative Apparel design office in Los Angeles, and report directly to CEO, Evan Toporek as well as work closely with founder and chief creative officer, Greg Alterman.