East Rutherford, NJ (June 8, 2023) – American Dream, the premier center for shopping, dining, and entertainment, today announced the opening of BOSS, a leading global fashion and lifestyle company. The 3,000 square-feet location is one of the largest in the northeast.
“We are thrilled to welcome BOSS to American Dream, as we continue to deliver on our promise to provide guests with an unparalleled shopping experience,” said Don Ghermezian, President and CEO of American Dream. “This is an iconic brand with fashion and accessories that will certainly resonate with guests seeking high-end pieces for any occasion.”
BOSS, offering high-quality women’s and men’s apparel, shoes and accessories, reached icon status for its tailored style, but offers much more than the perfect suit. The Collections line also features casual and athleisure pieces, presenting a complete wardrobe for fast-paced modern lifestyles. Tailoring and sportswear are brought together in a look that is ready for whatever the day may bring.
“I am thrilled to announce the grand opening of our new BOSS location at American Dream,” said Stephan Born, President and CEO, Americas, HUGO BOSS Fashions, Inc. “This marks an incredible milestone for our brand and we look forward to welcoming new and existing customers to check it out.”
Among the amenities offered by BOSS is a shoppable kiosk where customers can navigate the products and conveniently place their order. To learn more, visit American Dream.com.
ABOUT AMERICAN DREAM
American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci, Dolce&Gabbana, Ferrari, Gentle Monster, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR.
For more information on American Dream, visit https://protect-ca.mimecast.com/s/nwz5CZYMLqu5QpnOFjcoTk?domain=americandream.com or find us on Instagram @americandream and TikTok @americandream_official.
About BOSS and HUGO BOSS:
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in over 400 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 132 countries at around 7,400 points of sale and online in 70 countries via hugoboss.com. With approximately 17,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 3.7 billion in the fiscal year 2022.
MEDIA CONTACT
Jessica Griffin
Director, Public Relations, American Dream
Jessica.Griffin@americandream.com
551.285.6353