American Eagle Outfitters is making a denim statement with its immersive installation called OMJeans on New York’s High Line. Open to the public on September 16 and 17, the event transforms the iconic location into a showcase for over 150 different fits, colors, and sizes of AE’s jeans collection. With interactive displays, shoppable features, and creative photo opportunities, this event aims to deepen the connection with AE’s customer community.
It’s part of a broader campaign to dominate the denim market, encouraging shopping and Real Rewards Credit Card sign-ups. The event will also include special musical performances and opportunities to win denim hauls. Following the event, AE will recycle all used denim through Cotton’s Blue Jeans Go Green™ program, supporting initiatives like Habitat for Humanity.