The COLLOQUY/FanXchange 2014 Experiential Rewards Research shows that 71 percent of Americans state they are “extremely loyal” or “somewhat loyal” to their pets, with loyalty to their favorite bands ranking a close second at 69 percent. Favorite sports team rated third with 66 percent, while church/house of worship (55 percent) and university/alma mater (49 percent) rated a distant fourth and fifth, respectively.
