buywith brings the future of live shopping to Shopify, enabling merchants to host live events directly within their Shopify stores. Tupperware Australia’s pilot program has achieved a staggering 68% conversion rate.
[New York, New York, December 11, 2023] – buywith, the leading livestream shopping platform and creator marketplace, is thrilled to announce the launch of its highly anticipated Shopify app, marking a significant step forward in the world of e-commerce. Tupperware Australia, one of the first key partners to participate in the pilot, is taking an innovative approach to digital transformation and customer engagement through this collaboration.
The buywith Shopify app is set to redefine the livestream shopping experience by seamlessly integrating the platform with any Shopify storefront, enabling businesses to enhance customer interactions and boost sales through engaging and interactive livestream events. This innovative approach to e-commerce allows brands to connect with their customers in real-time, enabling them to demonstrate products, answer questions, and create an engaging shopping environment – all with one click directly from their Shopify store.
Tupperware Australia, in its efforts to bring the direct selling model into the digital era, has taken a bold step by experimenting with this cutting-edge technology. As the Australian arm of an iconic American brand, a household products company that develops, manufactures, and internationally distributes preparation, storage, and serving containers for the kitchen and home, the demand for and the possibilities of an exciting and engaging live selling experience are endless.
Yulin Tan, Head of Marketing at Tupperware Australia, expressed her excitement about the partnership and the company’s collaboration with buywith, stating, “We have seen a 68% conversion rate and 50% engagement during our trial with buywith, and are hoping to expand the partnership and demonstrate even greater success. Our aim is to modernize our direct selling approach and create a more immersive and engaging experience for our customers. Tupperware Australia is at the forefront of leveraging live digital selling solutions in a more seamless and integrative way.”
Beyond the participation in real-time during the Live events, the livestream content can be repurposed to drive impactful engagement on the site and on social media for customers who may have missed the initial live stream.
The buywith Shopify app offers a multitude of opportunities for brands and marketers to harness the potential of livestream Shopping. Adi Ronen, buywith’s CEO & Co-founder, emphasized the importance of this new partnership, saying, “The integration of the buywith Shopify app marks a significant leap in the livestream shopping space. We are excited to work closely with Tupperware Australia to create a seamless and immersive shopping experience for their customers. This partnership represents a powerful convergence of technology and customer-centric strategies, redefining the possibilities for the future of digital commerce.”
Eyal Sinai, the CTO of buywith, expressed his excitement about the new buywith Shopify app, designed to revolutionize online shopping. According to Eyal, “the buywith Shopify app offers a unique and unmatched capability to host live events directly on your own Shopify store within a very short set up, as short as under 2 minutes. The app provides an end to end solution for all your live experience needs, and includes live engagement features, like polls and special effects, Automatic streaming to YouTube and Facebook, sending reminders via push notifications, Ability to integrate to your affiliation platform, extensive dashboard and analytics, automatic chat moderation and much more.”
“With buywith, we can drive powerful and themed live sessions, offer exclusive deals, and captivate our audience with the fear of missing out (FOMO),” added Tan. “This partnership signifies a significant step forward in our journey towards digital transformation and will empower us to connect with our audience in a more dynamic and impactful way.”
The collaboration between buywith and Tupperware Australia highlights their shared commitment to innovation and customer-centric strategies. As both companies continue to refine and expand their offerings, they aim to create a more dynamic and engaging shopping experience for consumers, setting new standards in the evolving e-commerce landscape.
Watch a snippet of Tupperware’s successful live shopping experience here.
About buywith:
buywith is a leading livestream shopping platform and creator marketplace, revolutionizing the e-commerce landscape with its interactive and engaging shopping experiences. With a focus on innovation and customer-centric strategies, buywith aims to empower businesses to connect with their audiences in more dynamic and immersive ways.
For more information about buywith and its innovative Shopify app, please visit buywith.com
About Tupperware Australia:
Tupperware Australia is a pioneering direct selling company, renowned for its high-quality kitchen and home products. With a rich legacy spanning over several decades, Tupperware Australia continues to prioritize customer satisfaction and innovation, adapting to the ever-evolving digital landscape while maintaining its commitment to excellence and reliability.