BzzAgent/Marketwire

BzzAgent, the company that lets you try cool new products, share deals with friends and influence top brands, today announced the winners of its inaugural 2012 Hypeworthies, a recognition of the hottest new consumer products generating hype and flying off store shelves. Winners were announced during a live web broadcast event at BzzAgent’s Boston headquarters today.
Through the more than 70,000 social media votes cast by consumers combined with insight from a panel of marketing, research and measurement industry experts, winners across 14 categories were chosen with Tide Pods, receiving the most votes and the People’s Choice Award.