Camping World, the largest retailer of RVs and related products, has announced a new dealership format dedicated exclusively to the industry’s leading brands. These select dealerships will focus on selling, servicing, and showcasing a specific brand’s latest innovations and products, providing a tailored customer experience and specialized staff training. The strategy aims to complement the existing Camping World footprint and accelerate growth by acquiring or opening dealerships dedicated to America’s top RV brands. The recent opening of Jayco Morgan Hill in California marks the initial phase of this rollout, and Camping World plans to open, acquire, or convert manufacturer-exclusive locations across its network. The exclusively branded dealerships will also offer used RVs, service, and the full portfolio of Good Sam products and services. Camping World has identified several markets for its first wave of exclusively branded dealerships, including Oklahoma City, Macon, Northern Michigan, La Mirada, Redding, St. George, Green Bay, Lakeville, and Little Rock. The company aims to create a long-term legacy business that enhances the RVing experience for customers while building value for stakeholders.
