Peavey Mart | Zitcha

Red Deer, Canada – (August 1 2023): Leading Canadian hardware and agricultural chain, Peavey Mart, is set to launch a fully digital retail media network powered by independent retail media platform Zitcha.

Australian founded and owned, Zitcha has been engaged by Peavey Mart to manage its digital retail media ecosystem, including on-site, off-site and in-store media, using its automated platform to drive additional new revenues from brand advertisers and enhanced customer experiences through personalization.

Capitalizing on the burgeoning retail media market, which GroupM predicts will hit US$125.7 billion globally this year alone, Peavey Mart becomes Zitcha’s first North American client with others to be announced in due course.

With 90 stores stretching across Canada and a strong eCommerce presence, Peavey Mart offers a broad catalogue of agriculture, farm and ranch, pet, work wear, lawn and garden, hardware and homesteading supplies.

Jest Sidloski, Vice President, Marketing and Customer Experience at Peavey Industries, parent company of Peavey Mart, Ace Canada and MainStreet Hardware brands, said: “The entry into retail media represents a significant development for Peavey Mart in our more than 55 year history. In addition to connecting brand advertisers with our large and diverse customer base, enabling them to deliver more targeted and effective communications along the path to purchase, it will drive additional growth for the business. We welcome the opportunity to leverage Zitcha’s full digital retail media platform and will draw on their expertise as we embark on this journey.”

Zitcha brings together a retailer’s onsite, offsite, and in-store media assets to create a scalable, unified retail media network, allowing brand advertisers to leverage retailers’ first party data to advertise to customer audiences for more personalized and impactful sales experiences.

Nick Hinsley, Chief Commercial Officer at Zitcha said: “North America is the most developed and competitive retail media environment in the world and a strategically important one for Zitcha. We are in discussions with a number of leading retailers in Canada and the United States, but are especially pleased that a major brand like Peavey Mart has already recognized the breadth, depth and functionality the Zitcha platform offers across retail media. They have ambitious plans to build and develop their offering and Zitcha will support them every step of the way.”

Zitcha works with retailers around the world, with clients including Australia’s Village Cinemas, Coles Liquor Group and New Zealand’s largest retail group, The Warehouse Group.

Zitcha is the world’s first unified omnichannel Retail Media Platform, with a vision of making Retail Media better for everyone. Zitcha brings together a Retailer’s onsite, offsite, and in-store media assets to create a scalable all-in-one Retail Media Platform that’s simple for Brand’s to use. The platform combines high-performance data driven campaigns with transparent reporting and walled gardens with an aim to maximize yield for Retailers, ROAS for Brands and personalisation for Customers.
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