Catalina, the personalized digital media company, announced it has entered into a definitive agreement to acquire Cellfire, the leading provider of load-to-card (L2C) digital coupons in the consumer packaged goods (CPG) market. In response to shopper demand for digital and mobile coupons, this acquisition makes Catalina the leading provider of L2C digital coupons in the CPG industry, a high-demand market expected to continue double-digit growth through 2018.
