Press Releases

COLLOQUY Survey Shows Republicans Are Most Attracted to Nerdy Cool Look of Wearable Technology, While Democrats Are Most Sophisticated Wearable Device Users


A COLLOQUY nationwide survey of 1,060 Americans shows that consumers who identify as Republicans are far more likely than Democrats or Independents to say that wearable technology is nerdy, but cool nerdy. But Democrats are significantly less likely than Republicans to say they don’t understand how wearable technology works, and far less likely then either Republicans or Independents to say they’re too old to use wearable devices.