Empathica Inc., a leading global provider of Customer Experience Management (CEM) solutions to the world’s most respected multi-unit enterprises in retail, food services, banking, petro and hospitality sectors, announced that its Consumer Insights Panel survey of more than 1,500 U.S. consumers found that customer service is the key driver of brand advocacy in retail pharmacy, with Kroger ranking highest in customer service among both mass and small chain pharmacies.
