Coty Inc., a major beauty company, has announced the renewal of its long-term license agreement with global premium sports brand Adidas. The partnership aims to capitalize on the growing trend of well-being and athleisure in beauty. Coty’s CEO, Sue Nabi, highlighted the success of elevating Adidas’ body care offerings, with a focus on sports and skin care credibility.
The collaboration has led to the launch of the Adidas Active Skin and Mind range, featuring premium body care products with sustainable packaging and superior ingredients like Hyaluronic Acid complex. Sustainability remains a key aspect of the partnership, as seen in the development of the Active Skin & Mind Range. This partnership continues to explore innovative intersections between personal care, wellness, and sports lifestyle.