Chrissy Teigen’s food and lifestyle brand, Cravings, is expanding its baking mix line to Kroger stores nationwide, marking a significant move for the brand’s retail growth and CPG product innovations. The baking mixes, which include Buttermilk Mochi Pancake & Waffle Mix, The Perfect Chocolate Chunk Cookie Mix, and Chrissy’s Ultimate Banana Bread Mix, were first introduced online in 2022 and saw great success.
With easy-to-follow instructions and minimal added ingredients, these mixes aim to simplify baking for at-home enthusiasts. This partnership with Kroger, one of the largest supermarket chains in the U.S., is a major milestone for Cravings’ new CEO, Danyel O’Connor, who brings her extensive CPG experience to guide the brand’s retail strategy and product innovation.