Press Releases

Eighty Percent of Consumers Believe Total Data Privacy No Longer Exists, Accenture Survey Finds

05/29/2014

The vast majority (80 percent) of consumers aged 20-40 in the United States and the United Kingdom believe total privacy in the digital world is a thing of the past, and nearly half (49 percent) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers, a new study by Accenture shows.