Extreme Reach, a leader in creative logistics, has announced a significant strategic investment from Ares Management’s Private Equity Group. The investment is made in partnership with Extreme Reach’s management team and affiliates of Gamut Capital Management, its existing majority owner. Extreme Reach operates in 140 countries and facilitates $150 billion in TV and video ad spend globally, serving 93 of the top 100 global advertisers. The company’s goal is to transform how teams launch, track, and optimize campaigns across various media platforms. The investment from Ares and Gamut will support innovation and accelerate growth in areas such as creative asset management, end-to-end Saas workflow, digital video, and entertainment payroll solutions. Extreme Reach aims to simplify the activation and optimization of omnichannel campaigns for brands and agencies through its technology platform. The company operates in 140 countries, serving major advertisers and facilitating the movement of billions of creative brand assets. Ares Management is a global alternative investment manager, while Gamut Capital Management is a private investment firm focused on the middle market.
