Factor, a leading ready-to-eat meal delivery service in the U.S., has announced a partnership with global fitness brand Barry’s to celebrate Barry’s 25th Anniversary. The collaboration, named the Factor x Barry’s Power Your Potential campaign, introduces a limited-edition collection of co-branded nutritionist-backed Fit Fuel meals, snacks, and drinks. These options are designed to support an active lifestyle, catering to fitness enthusiasts. The campaign also offers Factor-themed Barry’s classes in-studio and complimentary one-on-one nutritionist sessions with Factor-registered dietitians.
This partnership aims to blend fitness and food, providing consumers with a comprehensive approach to health and wellness. The special Fit Fuel Meals and Power Packs will be available from the week of Sept. 30 to the week of Nov. 4, offering convenient and flavorful options for pre- or post-workout nutrition. The collaboration extends beyond the kitchen and gym, with an interactive TikTok Challenge, inviting consumers to engage in a two-minute workout while their Factor meals are being prepared. The challenge offers a chance to win a free annual membership to Barry’s and a year’s worth of Factor meals.