Procter & Gamble

After a century, Charmin is introducing a groundbreaking change to its Ultra Soft toilet paper rolls. The company has replaced the traditional perforation with a scalloped edge for a smoother tear. The innovation, known as Smooth Tear, is designed to enhance the bathroom experience, aiming to provide a clean, even tear every time. This change addresses a common frustration for consumers, reducing waste and ensuring a more enjoyable use. Charmin’s Ultra Soft Smooth Tear is now available in stores nationwide, marking a significant advancement in toilet paper design.