Franklin Sports, a leading sporting goods manufacturer, has announced a five-year partnership agreement with Pickleball Canada, the National Sport Organization for pickleball in the country. The deal makes Franklin’s X-40 and X-26 balls, as well as their wide range of paddles, the Official Balls and Paddle of Pickleball Canada. The partnership aims to support the growth of pickleball in Canada and promote inclusivity and accessibility in the sport. Franklin will provide equipment for regional and national pickleball championships, starting with the Atlantic Regional Championship in Nova Scotia. With Pickleball Canada experiencing significant growth in membership, the partnership aims to tap into the sport’s popularity and engage players of all ages. Franklin Sports has a strong presence in the pickleball market and has partnerships with professional players. The collaboration will feature Franklin branding and activations at Pickleball Canada’s events.
