Hot Topic, the leading destination for music, entertainment, and pop culture merchandise, has announced actress Xochitl Gomez as the face of its new “Take Note” Back-To-School 2023 campaign. Gomez, who is best known for her roles as America Chavez in Marvel Studios’ Doctor Strange in the Multiverse of Madness and Dawn Schafer in Netflix’s The Baby-Sitters Club, styled her own back-to-school looks for the campaign.
The campaign, which will be showcased through window displays and store signage at all 630 Hot Topic locations nationwide, on hotttopic.com, mobile, app, and across the company’s social media channels, encourages fans to express themselves through fashion and create their own personal style this school season.
From July 10 – July 31, fans will have the chance to enter to win a trip to Los Angeles for a meet and greet and a $1,000 Hot Topic shopping spree with Xochitl Gomez. To enter, DM @Hottopic “Take Note” on Instagram.
About Hot Topic
Founded in 1989, Hot Topic was the first retailer to bring alternative apparel and accessories to malls across the country. Today, Hot Topic is a cultural icon and fandom haven for shoppers obsessed with music, entertainment, and all things pop culture. With over 630 store locations across the U.S. and Canada, and online shop at hottopic.com, Hot Topic serves as a source for community, discovery, and inspiration, and continues to appeal to generations of fans.