In observance of World Mental Health Day on Oct. 10, Sephora and Rare Beauty, founded by Selena Gomez, are launching the “Make a Rare Impact” campaign. On this day, Sephora will donate 100% of Rare Beauty product sales to the Rare Impact Fund, which aims to destigmatize mental health and provide access to services for young people globally.
The initiative leverages Sephora’s global presence, extending to 28 markets, including the United States, the United Kingdom, France, and Australia. Selena Gomez expressed her gratitude for the support, emphasizing the pressing need to address the mental health crisis affecting youth.