IRI and BlueKai Join Forces to Deliver Direct-to-Consumer Audience Platform for Greater Scale in Digital Audience Buying and Beyond

Information Resources, Inc. (IRI) has joined forces with BlueKai, a leading complete enterprise data activation platform. The collaboration has resulted in a new direct-to-consumer digital platform to provide CPG manufacturers, agencies and media planners/buyers with the ability to utilize purchase-based, third-party data for targeting at scale.