IRI’s Robert I. (Bob) Tomei, President, IRI Consumer and Shopper Marketing, to Discuss the Evolving Path-to-Purchase at ARF Shopper Insights Forum

In his presentation, “The New Shopper Journey: Creating a New Shopper-Centric Roadmap for Growth in a Changing World,” Tomei will discuss the changing consumer and shopper landscape and whether or not digital, social and mobile media have changed the path to purchase in the consumer packaged goods (CPG) industry today.